Infront Sports & Media

Transforming sport

Providing fully comprehensive services, Infront is transforming the industry through innovation and operational excellence, covering every area of sports marketing: rights distribution, host broadcast, digital media, brand development, event management and sponsorship.

Reliable partner

Majority owner Dalian Wanda Group Co., Ltd. is one of the leading Chinese conglomerates and is fully committed to actively contribute to the Group’s ambitious expansion plans and supports its solid international team. In November 2015, Infront was integrated into Wanda Sports Holding, which also includes the iconic endurance brand IRONMAN as well as Wanda Sports China – making it the world’s leading sports business entity.

Strong corporate governance

As high ethical business standards continue to be a key success factor in business, Infront has further strengthened the group-wide compliance management system following the principles set out in various recent landmark cases and national bribery laws including the UK Bribery Act