After the successful experience of Spazio Italia Madrid 2005, Wings is involved in a new and important project based on communication and sports, by providing the press service for Casa Italia for the upcoming Winter Olympic Games.
Twenty-two years after its birth (Los Angeles ’84 Summer Olympics) and a worldwide experience in exporting the Made in Italy brands, Casa Italia opens its doors for the first time in Italy: for the Winter Olympic Games it will take place in Turin, inside the magnificent Castle “del Valentino”.
The offices of the Italian Olympic Committee, the expo areas of the sponsors, the studios of the host broadcasting Rai and of the main Italian satellite network, Sky, will be settled on about 3000 square meters of the prestigious castle.
Since Atlanta ’96, Casa Italia is organised by MKA and Partners, being a point of reference during the Olympic Games for Italian athletes, institutions, people involved with the events and sponsors which invest on this project based upon sports, traditions, culture and marketing.