Promoservice, company part of the Mediaset Group, advertising company for AC Milan, FC Inter and Genoa CFC, has introduced in Milan its marketing strategies for the 2007/2008 season.
The “Flash led Spot”, the new technology that has been added to the Led Control System (the stadium led banner control suite by Wings Media and Technologies) has been announced by Promoservice as one of the new proposal at disposal of its customers.
The “Flash Led Spot”, improves the visual impact of the led spots and offers a new and important way to expose brands on the led banners.
Even if the Led Control System has always been a top level product, especially for the fluidity in the passages from a spot to the other (it never suffered from annoying effects like flickering, pause or black frames), the Wings staff has worked hard to improve that delicate moment, obtaining an extraordinary result by introducing, among the last frame of a video and the first frame of the next one, a transaction effect with the exposure of a still brand.
The exposure of the still brand, lasting one second, allows a more harmonious passage between the spots and at the same time produces new communication possibilities for a brand that, instead of being exposed on a 15” or 20” spot for a limited number of times, is continuously exposed for one second at the moment of the passage from a spot to another, incredibly increasing its visibility in the tv highlights.
The extraordinary results obtained in the test held on the last four home matches of Ac Milan on the team and on the BWIN brands, have definitely convinced the Promoservice responsible to propose the Flash Led Spot to their costumers.