Wings Media and Technologies has acquired the exclusive rights of the commercial and promotional initiatives linked to the participation of the “azzurri” in the 2005 Madrid World Road Cycling Championships, so launching Spazio Italia Madrid 2005. A new project of promotion and communication that involves the Italian Cycling Federation, several well known makes of Italian industry and many companies who have been involved for years in giving their services to the large sports organizations, united by the passion for cycling and the great love for the “azzurri”.
Set up in the congress area of the Mirasierra Suites Hotel which is also the temporary home to the “azzurri” where thanks to the facilities this splendid Madrid hotel provides, they can find the tranquillity they need to best prepare for the Championships.
An elegant stands area reserved for the sponsor companies of the initiative, is the centre point of Spazio Italian Madrid 2005. inside is a conference centre which hosts the meetings of the “azzurri” with the media and a fully equipped press room for the use of Italian journalists accredited to the World Championships.
A daily newsletter, an internet point which allows the “azzurri” and visitors of Spazio Italia to keep in contact with Italy by the use of e-mail and a press review, available every day, dedicated to the initiatives and participation of the “azzurri” in the World Championships, are some of the services offered inside this area.
The Spazio Italia logo is a gift to cycling, to the “azzurri” and to the country hosting this year’s most important engagement of the season.
The hues of the three colour flag are captured in a fan, typical product of the Spanish classical artisans, whose blue frame recalls the image of the spokes of a bicycle wheel.